This product says it was designed to allow more fiber into the diet while still enjoying sweet treats. This is undoubtedly true, but that is not why I find it so useful. My husband cannot have processed sugar of any kind, and this product substitutes pretty well as a sweetener in baked goods. The texture is more like powdered sugar than baker's sugar, when you handle it, but it does not act like powdered sugar in recipes. However, it is much sweeter (even in this diluted form) than traditional white sugar, and I usually substitute 1/4 or 1/3 of the original amount of sugar called for.