If tasted directly, this still tastes bitter, even though they say the bitter has been removed. However, mixed in coffee or oatmeal, it just tastes sweet, which is what you want. I do get kind of a head rush, though, from Stevia that makes me wonder about it's safety, but at least it's natural, unlike many of the other sugar alternatives...and if you like it, the 5 lb. bag is the way to go for major savings. It really is a decent, good tasting substitute, and Nunaturals is more edible than other more bitter Stevia labels.