- With an Exclusive Antioxidant-Powered UV Fade-Resistant System
- Embellish Platinums with an Exotic White Berry Blend for Lasting Multi-Dimensional Radiance
- Protect while Flaunting the Most Natural Grays to the Sassiest, Whitest of Blondes
- Eco Chic Technology
- Eco Chic Hair Care
- Beauty From the Elements is Chic on The Street
Flaunt your gray, light your white
Perfectly Platinum Colorflage Shampoo lifts platinum shades for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Goji and Juniper synergistically combine with other powerful ingredients so polished platinum strands emanate brilliance with traffic-stopping, diamond-like shine.
Protect. Defend. Shield. Restore.
- Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
- Defend: Super silicones seal in high-watt shine while defending hair against thermal damage.
- Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out.
- Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength.
Eco Chic Technology: The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.
Turn on color and shine: Massage into wet hair, leave on for 2 minutes, rinse. For vivacious color and shine, follow with Giovanni Perfectly Platinum Colorflage conditioner.
Aqua (purified water), sodium cocoyl isethionate, cocamidopropyl betaine, cocamidopropyl hydroxysultaine, acrylates copolymer, gluconolactone, sodium lauroyl sarcosinate, aminomethyl propanol, glycerin, panthenol, sodium chloride, glycol distearate, sodium benzoate, amodimethicone, hydroxyethylcellulose, trisodium ethylenediamine disuccinate, cinnamidopropyltrimonium chloride, crocus sativus flower extract, ext. violet 2, curcuma longa (turmeric) root extract, *juniperus communis (juniper) fruit extract, lycium barbarum (goji) fruit extract, red 33, fragrance (includes essential oils).
*USDA Certified Organic
100% Vegetarian Ingredients
No phthalates / sulfates / parabens / PEGs
No animal testing